Privacy Policy

Effective Date: January 1, 2026 | Last Updated: January 1, 2026

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About This Policy

eei.lyfe.llc ("we," "us," or "our") operates the Infinite Livewell mobile application (the "App"). This Privacy Policy explains how we collect, use, store, and protect your information when you use our App.

We are committed to protecting your privacy. Infinite Livewell was built with privacy as a core principle, and we collect only the minimum information necessary to provide you with a great fishing log experience.

Contact Information: If you have questions about this Privacy Policy, please contact us at: support@infinitelivewell.com

Information We Collect

Information You Provide Directly

Account Information:

  • Email address (required for account creation and password recovery)
  • Username (chosen by you during registration)

Fish Log Data:

  • Species of fish caught
  • Length and weight measurements
  • Timestamp of catches
  • Photos of catches (stored locally on your device only)
  • Location data for catches (future feature - stored locally and in our database but never shared with other users)

Information Collected Automatically

Device and Usage Information:

  • Device type and operating system
  • App version
  • Crash reports and performance data (via Firebase Crashlytics)
  • Analytics data about how you use the App (via Google Analytics)
  • App interactions and feature usage

Technical Information:

  • IP address (collected by Firebase services)
  • Device identifiers
  • App performance metrics

How We Use Your Information

We use the information we collect to:

  • Create and manage your account
  • Store and display your fish logs
  • Send password recovery emails
  • Improve App performance and fix bugs
  • Understand how users interact with the App
  • Ensure App security and prevent fraud
  • Comply with legal obligations

What We DON'T Do:

  • We do NOT share your email address with other users
  • We do NOT share your location data with other users
  • We do NOT allow sharing of free-form text fields that could contain personal information
  • We do NOT sell your data to third parties
  • We do NOT use your data for advertising purposes

Data Storage and Security

Where Your Data is Stored

  • Local Storage: Photos and certain app data are stored locally on your device
  • Cloud Storage: Account information, fish logs (excluding photos), and backups are stored using Google Firebase services, which may store data on servers in the United States

Security Measures

We implement reasonable security measures to protect your information, including:

  • Secure data transmission using encryption
  • Firebase Authentication for secure account access
  • Firebase App Check to prevent unauthorized access
  • Regular security updates

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Third-Party Services

We use the following third-party services that may collect information:

Google Firebase Services

  • Firebase Authentication: Manages user accounts and password recovery
  • Cloud Firestore: Stores fish log data and account information
  • Firebase App Check: Verifies legitimate app usage
  • Firebase Crashlytics: Collects crash reports and performance data
  • Google Analytics for Firebase: Tracks app usage and user interactions

Firebase is provided by Google LLC. Data processed by Firebase is subject to Google's Privacy Policy: https://policies.google.com/privacy

Future Services

We plan to include affiliate links that will direct you to third-party retail websites. These affiliate relationships will be clearly disclosed. When you click these links and leave our App, you will be subject to the third party's privacy policy.

Data Sharing and Disclosure

We do NOT sell, rent, or trade your personal information to third parties.

We may share your information only in the following limited circumstances:

  • With Service Providers: We share data with Google/Firebase to provide App functionality
  • Legal Requirements: If required by law, court order, or government request
  • Safety and Security: To protect the rights, property, or safety of eei.lyfe.llc, our users, or others
  • Business Transfers: In the event of a merger, acquisition, or sale of assets (users would be notified)

Your Privacy Rights and Choices

Account Deletion

You can delete your account at any time through the App's settings (Settings > Account > Delete Account). Upon deletion:

  • All personal information is permanently removed from our servers
  • All fish log data is permanently deleted
  • All locally stored photos are deleted from your device
  • Deletion is immediate and cannot be undone
  • Data may remain in encrypted backup systems for up to 60 days for disaster recovery purposes

Data Access and Correction

You can access and update your information at any time through the App settings.

Communication Preferences

We currently only send emails for password recovery. You will not receive marketing emails from us.

State-Specific Rights

California Residents (CCPA): You have the right to:

  • Know what personal information we collect
  • Request deletion of your personal information
  • Opt-out of the sale of personal information (note: we do not sell personal information)

Other States: Similar rights may apply depending on your location. Contact us to exercise these rights.

Children's Privacy

Infinite Livewell is available to users of all ages. We believe in encouraging the next generation's interest in fishing. However, our App is not specifically directed at children under the age of 13.

COPPA Compliance:

  • We do not knowingly collect personal information from children under 13 without parental consent
  • If we discover we have collected information from a child under 13 without verification of parental consent, we will delete that information immediately
  • Parents or guardians who believe their child has provided us with personal information may contact us at support@infinitelivewell.com

We encourage parents and guardians to monitor their children's online activities and discuss internet safety.

Data Retention

We retain your information for as long as your account is active or as needed to provide you services.

Retention Periods:

  • Account data: Until you delete your account
  • Fish logs: Until you delete your account
  • Photos: Stored locally only; deleted when you delete the photos or your account
  • Analytics data: Aggregated and retained according to Google Analytics retention settings (typically 14-26 months)
  • Crash reports: Retained for up to 90 days

After account deletion, some data may remain in encrypted backup systems for up to 60 days before permanent deletion.

Location Data

Current: Location data is not currently collected.

Future Feature: We plan to add the ability to log the location of your catches. When this feature is available:

  • Location data will only be collected when you manually log a catch
  • Location is stored locally and backed up to our servers
  • Location data is approximate and may be inaccurate
  • Location data is NEVER shared with other users
  • Location pins are for your personal records only
  • This feature is NOT for navigation purposes

We will update this Privacy Policy and notify users before implementing location features.

Username Privacy Features

To protect your privacy:

  • Usernames are the only way to connect with other users
  • You must have another user's exact username to connect
  • We check usernames during registration to prevent use of phone numbers or email addresses
  • We encourage choosing usernames that don't reveal personal information

Photo Privacy

Photos you take within the App are:

  • Stored locally on your device only
  • NOT backed up to our servers
  • NOT accessible to us or other users through the App
  • Deleted when you delete your account

If you choose to share photos, you must use your device's native sharing features (Messages, Email, etc.), which are outside our control and subject to those platforms' privacy policies.

International Data Transfers

Infinite Livewell is currently available only in the United States. Your information is stored on servers located in the United States. By using the App, you consent to the transfer and processing of your information in the United States.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you through the App or via email if changes are significant
  • Post the new Privacy Policy in the App

Your continued use of the App after changes constitutes acceptance of the updated Privacy Policy.

Analytics and Crash Reporting

We use Google Analytics and Firebase Crashlytics to understand how users interact with our App and to identify and fix bugs.

What We Track:

  • App opens and feature usage
  • Crash reports with device and error information
  • Performance metrics
  • General usage patterns (no personal fishing data)

What We Don't Track:

  • Your specific fish log entries
  • Your photos
  • Your exact location (unless you use future location features, and only for your own records)

You cannot opt-out of crash reporting as it's essential for App stability, but the data is anonymized and aggregated.

Cookies and Tracking Technologies

The App itself does not use cookies. However, Firebase and Google Analytics may use similar technologies to collect analytics data. These do not identify you personally and are used solely for App improvement purposes.

Your Responsibilities

To protect your privacy:

  • Choose a username that doesn't reveal personal information
  • Keep your account credentials secure
  • Do not share account access with others
  • Be cautious about what information you share when using native device sharing features

Limitation of Liability

While we implement security measures, we cannot guarantee the security of your information. You acknowledge that:

  • Internet transmission is never completely secure
  • You use the App at your own risk
  • We are not liable for unauthorized access to your data despite our security measures

Governing Law

This Privacy Policy is governed by the laws of the State of Iowa and the United States, without regard to conflict of law provisions.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

eei.lyfe.llc
Email: support@infinitelivewell.com

For data deletion requests, account issues, or privacy concerns, please include "Privacy Request" in your email subject line.

Acknowledgment: By creating an account and using Infinite Livewell, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.